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Today’s Top Stories:
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U.S. Prepares Unprecedented Pressure on Iran as Strain on America’s Military Begins to Show
Washington is preparing unprecedented new pressure on Iran. But as the confrontation drags on, signs of strain are beginning to emerge inside America’s military.
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Retirement Anxiety Is Finally Falling But Americans Still Have Two Big Fears
Americans are finally becoming less anxious about retirement. But two major fears aren't going away, and both could have serious implications for retirement plans.
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An MIT Spin-Out is Redesigning Baby Formula with Human Milk Science, a $100B Industry
Baby formula hasn't changed in 150 years. It's still made from cow’s milk proteins that trigger allergic reactions in 1 in 5 infants, in an industry worth close to $100 billion.
Harmony is leveraging first-of-its-kind science to redesign infant formula by incorporating human milk components that more closely replicate the biology and functional benefits of human breast milk. Built by a repeat founder and team from MIT, Harvard Medical School, and former Nestlé and Gerber leadership, they’re giving the 130M+ babies who rely on formula each year the nutrition they actually need.
Top VCs invested $7.5M in their seed round, and private markets firm Kingcrowd rated Harmony a ‘Top Deal’ and committed their own capital. 200+ investors followed.
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This Under-the-Radar Stock Is Already Up 34%. UBS Sees Another 67% Ahead
This overlooked stock has already surged this year. Now UBS says another 67% rally could be ahead — and sees multiple ways the company can keep growing.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
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